About me

Started with a pencil.
Still haven't stopped.

I take ideas to something you can hold, click or break

I’ve been drawing and making things since I was seven.

Those sketches now become interfaces people depend on when it matters, such as a control system for installers to operate a robot in a crawl space, or a compliance workflow that has to survive an audit.

Working alongside engineers, installers and commercial teams changed how I make design decisions. Beyond pure usability, design impacts how the service surrounding it is delivered and scaled, whether a person will trust your product.

So I test as early and often as possible, before committing engineering time. I write the hypothesis and the success criteria first, prototype in Figma and in code, and instrument what I test so I can provide evidence on whether it works.


What I bring

Design, build and measure

I work across disciplines that usually sit with separate people, which enables small teams to move fast without losing rigour.

Design

  • User and field research
  • Sketching and concept ideation
  • Product and visual design

Build

  • HTML / CSS / JavaScript
  • Rapid prototyping
  • Design systems and tokens

Measure

  • Connecting design to business outcomes
  • Behavioural insight
  • Cost-of-delivery analysis

Thinking on paper

Sketching

Whatever the project, sketching is my go-to for early thinking. It helps me visualise ideas quickly and communicate them clearly, giving stakeholders something loose to respond to before anyone gets attached to high-fidelity designs. I also use illustration to reflect on the quieter truths of working in product and software development.


Beyond Sketching

Digital & Canvas Art

A small selection of my digital and canvas pieces, focused on people and character. I enjoy exploring mood abd expression in different formats, from stylised drawing to realistic portraiture.

Like how I think?

Outside of work, I'm currently building side projects and am always happy to discuss or get involved in problem-solving challenges. Have something in mind? Get in touch.

Email me