Senior Product Designer in B2B SaaS and operational systems. Bringing field research, commercial insight and AI-assisted build practice.
I've been drawing since I was 7. That instinct to make things, not just imagine them, is what led me to industrial design, and then to designing B2B systems: from a robot control interface, to field-operation platforms, to compliance systems.
What sharpened me most was getting closer to the commercial side of the business: understanding commercial constraints, connecting design decisions directly to revenue and measuring their impact.
Now I ask: how does this move the person using it and can we measure that?
Self-taught in HTML, CSS and AI-assisted development, I can experiment, prototype and test what I design early in the process, without pulling developers away from their own work.
What I bring
Design, build and measure
I work across disciplines that usually sit with separate people, which is what let's small teams move quickly without losing rigour.
Design
Field research
Sketching and early ideation
Product and system design
UI/UX design
Build
HTML / CSS / JavaScript
AI-assisted development
Rapid prototyping
Measure
Connecting design to revenue
Google Analytics 4
Behavioural insight
Commercial framing
Sketching out loud
Thinking on paper
Whatever the project, sketching remains my go-to for early brainstorming. It gives stakeholders something loose enough to react to, before anyone gets attached to high-fidelity designs. With AI accelerating the path to resolution, that flexibility matters more and more.
I also illustrate my reflections on the quieter truths of working in product and software development, things many people notice but few say out loud.
Like how I think?
I'm always curious to hear about challenging projects, especially in manufacturing, energy efficiency and sustainability. Get in touch.
