Designing systems people rely on
I work across the line between product management, design, build and commercial reality.
I work on projects on multiple levels, from gathering requirements to mapping information architecture, so the product holds up under real conditions.
Self-taught in HTML/CSS/JS and using AI-assisted development, I turn ideas into testable prototypes in hours rather than sprints, enabling validation with real users before committing engineering time.
Moving closer to the commercial side sharpened my approach: I design with outcomes in mind and measure impact. Even the best solution has to work economically to be worth shipping.
I test what I design with the people using it in their environments, because this kind of software only works when it is designed for real conditions, such as working around lack of internet connection on site.
I've been drawing and making things since I was seven. That instinct to make things, not just imagine them, is what led me to industrial design, and then to designing B2B systems: from a robot control interface to field-operation platforms to compliance systems.
Outside of work, I'm currently building side projects and am always happy to discuss or get involved in problem-solving challenges. Have something in mind? Get in touch.
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