Restructuring a growing B2B SaaS platform into a scalable system, improving access to critical information and reducing operational friction.
My role
Product Owner & Solo Product Designer
Type
B2B SaaS platform redesign
Domain
Field operations / compliance
50%
reduction in time to access critical information
Context
A platform that outgrew its structure
The platform supports the management of underfloor insulation surveys and installations across distributed field teams.
Over time, it evolved without a coherent design system or information architecture. As a result:
User experience became inconsistent
Core workflows required unnecessary navigation
The platform became increasingly difficult to scale and maintain
Alongside a backend migration, we redesigned the frontend to improve usability, scalability and accessibility across the system.
Challenge
Structure out of step with real use
The platform had evolved without a clear information architecture or design system, creating a growing disconnect between how the system was structured and how users needed to operate in practice. This resulted in:
Fragmented workflows requiring navigation across multiple screens
Poor visibility and access to critical information
Redundant features adding unnecessary complexity
Long loading times impacting operational efficiency
As the product scaled, these issues made the platform increasingly difficult to maintain, extend and use effectively in real-world operational contexts.
Approach
Designing for two user groups
To support a shift in market positioning, I defined two primary user groups with distinct but overlapping needs:
Project Managers: coordinating surveys and installations
Technicians: executing work in the field
This helped prioritise essential system capabilities and define a clearer structural foundation, including:
Key system entry points (e.g. property listing and property pages)
Enabling features such as deep linking across workflows
Design system
Designing for scalability and clarity
The design approach focused on simplifying complexity while ensuring the system could scale with new use cases. This included:
Creation and evolution of a design system to support consistency and scalability
Iterative exploration through low-fidelity wireframes
Benchmarking patterns from established products (e.g. search and navigation systems)
Continuous validation with operational users
Close collaboration with engineering to align on technical constraints
Deep dive
Property page, the core operational interface
The Property Page is a critical point in the system, used to access and manage all project-related information. The original interface had evolved incrementally, resulting in:
High interaction cost
Poor information hierarchy
Limited scalability as new features were added
The original property page, before restructuring.
The key design move
Rather than a full redesign, I restructured the information architecture to better reflect how users access and prioritise information in real-world contexts.
Key improvements included:
Removing low-value features to reduce cognitive load
Grouping high-frequency information for immediate access
Introducing clearer hierarchy and separation of data (property vs customer)
Adding contextual elements (e.g. property image, client name) to support orientation in the field
Designing scalable navigation (including vertical secondary navigation) to accommodate growing system complexity
Selected screens from design development.The final property page design.
Outcome
A platform that scales
The redesigned system improved how users navigate and interact with complex data sets:
50% reduction in time to access critical information
Clearer mental models for navigating system workflows
Improved usability and accessibility across the platform
Reduced complexity, supporting more efficient ongoing development
The platform is now deployed across the company and its accredited installation partners, supporting real-world operations at scale:
Quicker and easier access to key data, making onsite operations smoother and reducing friction
Reduced software development costs for the business
The most interesting challenge was to create and integrate a new design system to scale the platform without redesigning it entirely.
— Key takeaway